Alert: Google Shopping is hauling your Adwords clicks away by the wheelbarrow
As many of you already know, Google has doubled down on their Google Shopping effort. They are doing this for various reasons, not only do they want to be all things internet, they want to ensure...
View ArticleHow to get Business Insider’s Future of Digital Presentation PDF
I was looking for the link to Business Insider’s/ Henry Blodget’s Future of Digital Presentation and did a search and found both the link and the PDF that they are offering if you sign up with them....
View ArticleSEO Strategy 101: a.k.a. SEO Strategy Starter Kit for DIY Businesses
As of today, more people rely on search results to find products and services they are looking for than anything else. This includes word of mouth, 411, and yellow pages. The ubiquity of the smartphone...
View ArticleBrand Erosion – What Apple’s (AAPL) iPhone 5 promotion at Walmart (WMT) means
Until recently, the Apple (AAPL) iPhone was viewed as the coolest product in the tech market. It had everything going for it – exclusivity, design, and demand; all the ingredients required for charging...
View ArticleNew Rule: UnderPromise and Overdeliver for a Stellar Brand
Building a great brand doesn’t start with missing expectations. Anyone who knows me can vouch for my high expectations. Dining, physical and digital products, even services all susceptible to...
View ArticleHow Quad10 beat Walmart in SEO ranking for iPhone 5 Sale
We wish we sold iPhone 5's! Earlier this week we wrote this article discussing the impact to Apple’s brand by promoting the iPhone 5 at Walmart. The point of the article was not to highlight the sale,...
View Article13 things that will change online in 2013
There is no shortage of people guessing what will happen in the future, and we are no doubt among them, however we created our list with the belief that each prediction has at least a 60% chance of...
View ArticleUsing Brand Affinity Tools with Adwords (ok, and the other paid advertising...
How to make social networks pay – with social network affinity analysis If you are a seasoned Adwords expert in Dallas or anywhere in the world for that matter, chances are you are coming up dry while...
View ArticleWell that was fast.. Target to price match with Amazon to end “Showrooming”
One of our predictions for 2013 is the press for Amazon to release a PSA – personal shopping assistant aka smartphone to provide an unique and personalized way to comparison shop. It seems that Amazon...
View ArticleNew endeavour: Colligent
As of a couple weeks ago I joined Colligent as their CMO. It is a great opportunity blending many of the things I enjoy working on – Brands, Social, Big Data, and Analytics. I will still maintain...
View ArticleEvery sales & marketing manager should study this presentation
Social Executive Council: Buyer Adoption Problem Diagnosis from Social Executive Council
View ArticleAre Your E-Commerce Optimization Efforts Killing Your Revenue Growth?
Conversion Rate Optimization (CRO) is a hot topic and new business are jumping into the fray to provide their own of a CRO tool to help customers better understand their business. However, there is...
View ArticleGoogle wants to control consumer touchpoints through Chrome and business...
It is no mystery that Google’s “Don’t be Evil” was a cover story. They have always had ulteriour motives for their plans. Chrome has always been an obvious ploy, to help establish their standards,...
View ArticleSocial Media Market Research Solution
SaaS Market Research Platform driven by user’s social media expressed interests. Used to help clients discover partners, keywords and optimal media for predictively targeting customers.
View ArticleBoost Customer Retention and Revenues with Ecommerce Subscription Suggestion...
My wife and I drink a healthy(?) amount of espresso. We drink it in a pod form factor and buy it in bulk bags of 150 pods and have done so for over 5 years. And every 2 months or so in what seems...
View ArticleTired of Abandoned Shopping Carts? Try Re-Marketing.
Years ago while marketing software we implmented a program to capture abandoned customers by automatically emailing them and letting them know we would love to earn their business. We even implmented...
View ArticlePerseverance Pays.. Uncovering how to calculate interest rate yields for MBS
We had an huge breakthrough yesterday. For the past 2 months we have been exploring using a 300% faster data feed for mortgage backed securities to bring better performance to Market Alert’s...
View ArticleMomentum Rules: Building a Real-time Stock App to Highlight Stock Market...
I have always been interested in the stock market. I find it to be a fascinating experiment where fear and greed battle every second testing the mettle of everyone involved. The problem is, most of...
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